01Long-form ContentAwareness
Books, films, events, podcasts — Jim's primary creative output
02AI Clips & EditsDiscovery
Best 45–90s moments selected — multi-format versions generated automatically
03Social DistributionReach
Instagram · YouTube Shorts · TikTok · X — platform-native captions & scheduling
04New AudiencesGrowth
DE, JP, IT markets · YouTube algorithm · cross-promotion with peer historians
05Free SubscribersCapture
Email captured · Substack community starts · AI nurture sequences begin
06Paid Subscribers£50 / yr
£50/yr · £250 founding tier · 5,000 = £250k ARR
Primary Conversions
Free → Paid subscriber
Founding tier (£250) sign-up
YouTube → Substack sign-up
Annual renewal campaign
Secondary Signals
Views → Follows
Shares → Reach multiplier
Comments → Community signal
Email opens → Re-engagement
Retention
Jim answers subscriber Q&A on video
Community thread prompts
Founding-tier perks + signed books
Peer historian referral network
Website vision: Mirrors the funnel — gamified progression from free reader to paid member to founding supporter. User levels, e-commerce, audiobooks and YouTube integration all feed one subscriber economy.