Intelligence Brief 04 — Build Roadmap

Five phases.
Proof before commitment.

Each phase validates ROI before the next begins. Phase 1 exits with a full blueprint — you can stop there with complete financial clarity, or proceed with evidence in hand.

5
Phases
£85–105k
Full programme
£5k
Monthly lab support
£250k
ARR north star
Build Sequence
▶ Start Here
Phase 1
Discovery & Operating Model
Workshop · workflow mapping · cost analysis · audience intelligence · Substack architecture
3–5 weeks
£10–15k
Full blueprint. Financial clarity before any further commitment.
Phase 2
Social Engine + Knowledge DB
Social Content Engine live · Knowledge Database built · Substack membership launched
4–8 weeks
£18–22k
£15–30k/yr in production savings.
Phase 3
AI Video Editing
Agentic edit pipeline · 120-film training set · multi-format output · DaVinci/Premiere integration
5–8 weeks
£20–25k
£20–45k/yr vs. agency editing cost.
Phase 4
Substack Growth + Back-Office
Subscriber growth engine · retention campaigns · invoice scanning · board minute automation
4–8 weeks
£15–18k
Path to £250k ARR.
Phase 5
Full Integrated Platform
All systems connected · website gamification · user levels · e-commerce · analytics compound
6–10 weeks
£22–25k
All phases compound. Website becomes part of the flywheel.
Proof case
Phase 1 Exit Option
Receive the full blueprint and ROI model before committing to Phase 2. If the numbers don’t justify proceeding — you have complete financial clarity and can stop. This protects the investment from the start.
£85k–£105k
Full programme
£5k / month
Ongoing lab support
£250k ARR
North star target
Phase 1 exit
No further commitment required
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